HTC, the most popular brand from Taiwan, is struggling to survive in this competitive market of smartphone.
Basically, HTC has strong experience on smartphone, due to its history on the industry. Even compare to Samsung, HTC seems has more competences.
But, as we know recently, experience can not ensure the competitiveness of brand. New brand can arise dramatically, just for a while, beating the old one. Namely Xiaomi, Oppo and along others.
On the other side, some old big brand really struggle to maintain their market share such as Sony, Blackberry, HTC. Some others, even disappeared from the industry, namely Nokia, Erricson.
Recently, HTC tried to maintain their market share by announed newest smartphone entitled One M9. This item is successor of previous item, One M8. HTC embeded this product with latest technology and features to attract buyers. Analyst predicted, price wuold be around $694.
HTC has reached peak performance in 2011, with estimated 21 million of sales and NT$187,9. Since then, HTC was getting worse. CEO has considered to sell HTC to other brands from China Mainland.
Basically, HTC has strong experience on smartphone, due to its history on the industry. Even compare to Samsung, HTC seems has more competences.
But, as we know recently, experience can not ensure the competitiveness of brand. New brand can arise dramatically, just for a while, beating the old one. Namely Xiaomi, Oppo and along others.
On the other side, some old big brand really struggle to maintain their market share such as Sony, Blackberry, HTC. Some others, even disappeared from the industry, namely Nokia, Erricson.
Recently, HTC tried to maintain their market share by announed newest smartphone entitled One M9. This item is successor of previous item, One M8. HTC embeded this product with latest technology and features to attract buyers. Analyst predicted, price wuold be around $694.
HTC has reached peak performance in 2011, with estimated 21 million of sales and NT$187,9. Since then, HTC was getting worse. CEO has considered to sell HTC to other brands from China Mainland.
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